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BBA – HONOURS COURSE




The Bachelor of Business Administration Course called the BBA Course comprises of threeacademic years and each academic year consists of two semesters. Each semester shallapproximately consist of 19 weeks of teaching, 3 weeks of academic and other formalitiesincluding the semester examination and 4 weeks of semester break.
Duration : 3 Years ( 6 Semesters )
Course affiliated to : Gauhati University.
Eligibility for Admission : To be eligible for admission to the B.B.A. 1st Semester class, astudent has to pass the Higher Secondary (10+2) Examination in Commerce, Science or Artsstream under the Assam Higher Secondary Education Council (AHSEC) or any otherequivalent examination of Board / Council recognised by Gauhati University.



DSE I : FINANCE

INTERNATIONAL FINANCE
INVESTMENT BANKING AND FINANCIAL SERVICES
INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT
STRATEGIC CORPORATE FINANCE
BUSINESS ANALYSIS & VALUATION

DSE II : MARKETING

CONSUMER BEHAVIOUR
MARKETING OF SERVICES
ADVERTISING AND BRAND MANAGEMENT
RETAIL MANAGEMENT
PERSONAL SELLING & SALES FORCE MANAGEMENT

DSE III : HUMAN RESOURCE

HUMAN RESOURCE DEVELOPMENT : SYSTEMS AND STRATEGIES
MANAGEMENT OF INDUSTRIAL RELATIONS
TALENT AND KNOWLEDGE MANAGEMENT
PERFORMANCE AND COMPENSATION MANAGEMENT
TRAINING AND MANAGEMENT DEVELOPMENT



For detailed syllabus follow the link :https://sites.google.com/a/gauhati.ac.in/syllabus-ug-cbcs/honours/bba



ABOUT CHOICE BASED CREDIT SYSTEM (CBCS)



The Choice Based Credit System is the logical next step in a credit based semester systembecoming more learner-centric. The undergraduate degree programme in the CBCS will havecourses spread across six semesters. A typical semester will comprise a minimum of 15 to 18weeks of academic work that will translate into 90 actual teaching days. Two consecutive(one odd and one even) semesters will make up an academic year. An UG course shall be ofSix Semesters covering three Calendar Years (Academic Sessions – June to May). Theduration of the Odd Semesters (First, Third and Fifth) shall be ‘June to November’, and thatof Even Semesters (Second, Fourth and Sixth) shall be ‘December to May’.